Microsoft's Vista-Live taking down google!?

Discussion in 'Vista News' started by Jason, Feb 23, 2007.

  1. Jason

    Jason

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    <H2>Microsoft's Vista-Live Strategy Already Impacting Google </H2><DIV class=entry id=entry-1379>

    Written by Emre Sokullu and edited by Richard MacManus

    [​IMG]Windows Vista is finally out and along with that Microsoft seems to have kick-started its Vista-Live joint initiative. This initiative aims to push Microsoft's new web properties in tandem with their dominant Windows operating system - and so become a leader in the web industry as well. Basically this means that Microsoft makes its Windows Live web properties the default in Windows Vista PCs, where possible - for example Live Search is the default search engine in IE7 on new Vista machines.

    But the question is, will this strategy be enough for Microsoft to beat Google and Yahoo in the web race? Or will the average Joe and Jane User, with their new Vista PC, make the extra effort to change their default search engine back to Google again? In this article, we will analyze the early results of Microsoft's Vista-Live strategy, after the official releases of IE7 and Windows Vista this year. Our data source is Alexa, which is known to be not overly reliable - but it is quite adequate when making comparisons between leading sites like Google and Microsoft.

    Before starting with the graphs, let's remind you of the official release dates:<UL><LI>IE7 was released and offered to the public on November 8, 2006</LI><LI>Windows Vista for Businesses was made available on November 30, 2006</LI><LI>Windows Vista for Consumers was made available on January 30, 2007</LI>[/list]

    Keeping in mind these dates, let's take a look at the following graphs. The vertical red lines roughly show Windows Vista's release date.<H2>Measuring Vista's impact on Microsoft web properties</H2>

    Live.com:

    [​IMG]

    MSN.com:

    [​IMG]

    The graphs above indicate a clear gain for Microsoft's Live and MSN. In both of the graphs, after the red line indicating Vista's release, traffic sharply rises - shown by the green tangents. And interestingly, both tangents have the same slope: Live's slope is 0.79, MSN's is 0.76. This hints that the growth in both Live and MSN are not by chance.<H2>Measuring Vista's impact on Google web properties</H2>

    On the other hand, Google indicates a reverse trend. According to Alexa, there is a significant fall in Google's traffic after Vista was released. The blue line shows the resistance. Google's slope is a negative 0.5.

    [​IMG]<H2>Measuring Vista's impact on Yahoo web properties</H2>

    Yahoo seems to be relatively unaffected, although its Alexa chart has been sloping ever so slightly downward for the past year or two.

    [​IMG]<H2>Discussion: Is Microsoft Pushing Google Down?</H2>

    [​IMG]The Alexa graphs show a clear win situation for Microsoft's Vista-Live strategy (where Live products are the default on Vista machines). Although it may be too early to judge, history repeats itself and people who migrate to Vista seem happy with what is given as the default - i.e. the default experience is 'good enough'. Looking at this from Google's perspective though, even though Vista uses Live Search as its default in IE, making Google your default search engine is just
     
    Jason, Feb 23, 2007
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  2. Jason

    kingofnexus

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    I use windows live as my homepage, only as it aesthetically pleasing and all inofrmation I want is on there. As for the search engine I use it google all the way, it has far better results. Image search I go live. As for yahoo - wouldn't touch it with a barge pole.
     
    kingofnexus, Feb 24, 2007
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  3. Jason

    blackhat

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    I'm still using google.



    with google I find the results I search for. I can't say that from live.com

    the wikipedia.org results are also very handy
     
    blackhat, Feb 24, 2007
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