Microsoft Releases Updated Live Search Engine

Discussion in 'Vista News' started by Jason, Oct 1, 2007.

  1. Jason

    Jason

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    REDMOND, Wash. — Sept. 26, 2007 — Microsoft Corp. is releasing an update to Live Search (http://www.live.com) centered on improvements to core search technology and deeper advancements in the vertical search areas of entertainment, shopping, local and health. Collectively, these improvements mark a quality milestone based on the company’s focus on delivering a better search experience for consumers and advertisers.



    “With this update to Live Search, our engineering focus is on the areas that matter most to our 185 million consumers who use our service every month. We have made dramatic progress in delivering a better search experience to our customers,” said Satya Nadella, corporate vice president of the Search and Advertising Platform Group at Microsoft. “We know what kinds of things consumers are searching for, and we have

    invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time.”The majority of Live Search customer feedback has focused on improving overall search relevance to deliver richer and deeper results and investing in differentiated experiences in high-interest consumer areas such as entertainment, shopping, health and local search.



    Over fourfold increase in index size. Nearly 20 percent of customer challenges came from the long tail of the Web, indicating a need for broader coverage to help ensure that the right results can be returned for the highest percentage of queries. The new Live Search has exceeded the goal of quadrupling its range of coverage, setting a foundation that will enable it continue to keep pace with the growth of the Web.

    • Substantial improvements in understanding queryintent. The new Live Search does a much better job in predicting the intent of the query to return the best results possible. New investments improve the search service’s ability to read and understand queries in a way that more accurately determines intent despite common problems such as spelling errors, stop words, punctuation and synonyms.

    • Significant enhancements to core algorithms.The new Live Search has incorporated more user click-stream data to inform ranking and relevancy processes, yielding more relevant results across queries.

    • Increased focus on query refinement. Intelligence in the back end designed to help customers arrive at improved query suggestions helps Live Search deliver the best results, even making proactive changes to the query in cases where the engine is confident of the customer’s intent.

    • New Web data extraction model. Core search innovation enables Microsoft to build rich vertical experiences that update on the fly. This technology extracts information from across the Web on products (including ratings and reviews); businesses (including locations, contact information, photos, hours of operation, ratings and reviews); celebrities (including buzz, images and videos); and more.

    • Expansion of Rich Answers. Based on user feedback that sometimes people are just looking for a specific fact or answer, Live Search’s improved Answers platform provides specialized responses to queries about specific areas such as weather, images, celebrities and entertainment, sports, stocks, Yellow Pages, maps or quick facts from Encarta®. This specialized content has been more deeply integrated into the main search experience to add to custom searches such as images and mapping.
     
    Jason, Oct 1, 2007
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  2. Jason

    MSfanboy

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    I noticed that live search is more accurate lately, goodbye google:)
     
    MSfanboy, Oct 8, 2007
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  3. Jason

    Dunree

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    I find it hard to believe that microsoft can improve any item on the internet.
     
    Dunree, Dec 4, 2007
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  4. Jason

    cyclic

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    You will find it difficult to believe then that without MS input and improvements to net technology over the years, you would certainly not have been able to make your post.
     
    cyclic, Dec 5, 2007
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