AMD to drop ATi brand

Discussion in 'Main Lounge' started by Jason, Aug 7, 2006.

  1. Jason

    Jason

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    <DIV class=reviewArticleHead>AMD to drop ATi brand <SPAN class=newsTime>4:19PM</SPAN></DIV>[​IMG] <DIV class=pages>Chip guru AMD has announced that it's going to drop the ATi brand name following its takeover of the Canadian graphics underdog. Gareth Cater from AMD told Custom PC that 'the new company will be called AMD,' meaning that we could shortly be seeing AMD-branded Radeon graphics chips.

    We asked Richard Baker from AMD if this meant that the memorable Radeon name would also be biting the dust, but he replied that 'we haven't made any final decisions yet, but I'd personally be very surprised if we dropped any of those product names. The ATi company name is definitely going, though.'

    Baker stressed that, contrary to what's been reported in the press elsewhere, the acquisition will be a takeover rather than a merger, which means that AMD is going to be wearing the trousers in its relationship. Baker said that 'the company is being bought, so it's fairly standard that the name should go, as it's becoming a part of AMD.'

    Chris Hook from ATi shrugged off the move, saying that 'I don't have a personal emotional attachment to it [the brand], one way or another. I think the important thing is that we're going to make good products. ATi may be gone, but certainly lots of discussion is going to come over the next few days about the rest of our brands and their strengths.' Could the next Radeon chip be AMD branded? Watch this space.

    Interesting, I cant see a video card w/ "AMD" on it jsut doesnt seem right. but should be some powerful stuff.</DIV>
     
    Jason, Aug 7, 2006
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  2. Jason

    blackhat

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    hope they don't stop ati support for vista:w00t:
     
    blackhat, Aug 14, 2006
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